ABOUT HALI MARKETING
Mr. H S Halam has registered a Private Company which, is Hali Marketing Supply Business Development Agency(PTY) LTD, for the purposes contributing to the economic growth of the country. Mr. Halam has gain a vast experience from various management disciplines which, he has work relation with them. Mr. Halam’s responsibilities over the last Twenty Years (20) have been working as Materials Manager at Transkei Electricity Supply Corporation is where he has gained experience through various disciplined managers such as Distribution Engineers, Construction Engineers and Financial Managers.
DEVELOPMENT OF BANKABLE BUSINESS PLANS:-
The integrated range of services ordinarily offered by HALI Marketing & Development Agency comprises the following: –
- Formulation of business plans
- Training of human resources
- Technical assistance in preparing business plans and during start-up and consolidation;
- Assisting businesses in developing proposals for financial assistance
These are the classical tools wielded by business support programmes. HSPT Agency offer a full range of support to the single business, starting with the initial project. Often it accompanies the potential entrepreneur from the outset, in the identification of the original product or service idea.
Once the business idea has been found, its viability has to be appraised, preparing the business plan and checking it for market compatibility, technological manageability, and cost-benefit performance.
HALI Marketing Supply Business Development Agency’s approval is not subject solely to technical and financial criteria, however, it is not a bank, it is a promoter of development with antipoverty perspective. So its project selection, while respecting the standards of financial viability, also weighs other factors such as employment impact, involvement of disadvantaged groups, secondary economic impact and environmental impact assessment.
Once the business has been started up, or the expansion investment put in place, the HALI Agency offers technical assistance during the initial phase. The most common problems are inability to meet sales and market targets, changes in tax and tariff rules, resource management, falls in prices, and supply shortages.
Ongoing business operations sometimes require massive technical assistance; HALI Agency must accordingly have sufficient human resources. When its own resources are insufficient, the Agency may draw on staff made available by its directorate, make a small charge on the firms assisted or provide services in common to businesses that have the same problem.
Once instrument for assisting businesses in the start-up phase is the “business incubator”. This is a company with physical facilities, services and technical assistance that hosts newly formed businesses.
Very common in the industrial world, incubators perform the highly useful function of helping businesses over all the initial hurdles and reducing their start-up costs. In developing countries, however, they have proved hard to set up: their costs are quite high compared to their benefits, fledgling businesses are likely to be able to afford these services, and governments lack the funds to allocate to such a purpose. So without precluding the business incubator approach, as a rule the agencies arrange to support as many firms as possible with technical assistance, which may be supplied at headquarters or at businesses themselves, and with special attention to the ones in most difficulty.
MARKETING STRATEGIES AND PLAN
According to Eastern Cape Rural Development Strategy by department of agriculture rural development has emerged in the past three years as a national policy priority. While South African population is increasingly
becoming urbanized, large numbers live in rural areas. Uneven development remains a structural feature of both South Africa and Eastern Cape.
There is growing recognition that vast inequalities remain in rural area and many programmes and interventions have not yet had the desired effect. Estimate from 2001 Census and 2007 community survey indicate
that the Eastern Cape population is 6.3Million to 6.5 million. The Eastern Cape is the third (3rd) most populous province in the country. The province still has a relatively large total population living in rural areas.
With an urbanization rate of 39%, the remaining 61% of the total population reside in rural localities. 43% of the Eastern Cape population
can be categorised as being poor.
Experiences of the district municipalities vary considerable, Mandela and Cacadu district municipalities have comparatively low incidence, depth and severity measures of poverty, O R Tambo, Alfred Ndzo and Chris Hani districts have high percentage of their population below the poverty line, and high depth and severity measures.
HALI Marketing & Supply Development Agency is under O R Tambo and Chris Hani District Municipalities which its population is characterised as below poverty line.
Social Facilitation Programs
Hali Marketing Supply Business Development Agency: shall facilitate all programs of the Social Development and coordinate the rural community and educate them for any development taking place in their area.
Health and Safety National Occupation Safety ( A Place of Everything, and Everything is in its Place
Marketing & Supply
Shall buy all fresh vegetable produced by farmers and supply them to the market for the purposes of assisting them for the marketing problems;
Supply of Day-old Chickens for the purposes of lifting the emerging farmers to grow-up to be the best poultry farmers and buy back from them.
Supply of all chicken medication as well for the purposes of keeping the ordered stock on good health;
Supply of Fully Grown Chicken for the purposes of supporting of those farmers who grow day-old chickens;
Any agricultural equipment, material, product required by farmers or co-operatives shall be supplied by HSPT Marketing & Development Agency
The fresh Produce industry is the largest segment of South
To market the business the HALI Marketing & Supply Development Agency will join NAFCOC and Food Provider Organizations to network
and market to others. After opening the following tactics will be used:
- Direct mail of business profiles to a select list of the above market
- Advertisement in local newspapers and magazines
- Launch of the website in anticipation of opening
- Yellow Pages listing
- Promotional strategy will be also used
HALI Marketing & Supply Development Agency recognises that the key to success requires extensive promotion. This must be done aggressively on a wide scale in order to do the following:
- To attract new customers
- To combat a competitor’s promotional activities
- To increase impulse buying
- Uncompromising service standards
- To contribute to the socio-economic development
Given the growing potential of alternative competitors, the Agency will be building its capabilities in database marketing. Its periodic customer surveys will help it understand its customers, and measure the success
of its marketing, sales and product activities.
- Grocery Wholesalers
- Chain Stores;
- Government Institutions
The HALI Marketing & Supply Development Agency management believes that the prices of the products offered for sales will be affordable and competitive in their target market. They believe that prices to be charged will give them competitive edge in the market. The following will be considered as well: –
- Knowledge of what the market offers;
- Striving for sustainable competitive edge against competitors through good pricing strategies; and providing after care service;
- Customer Needs and Fulfillment:
- Consistency in good service and quality;
- Customer oriented;
- Speedy quality service;
- Regular visits to the clients; and Effective communication;